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“The world has changed. I feel it in the water. I feel it in the earth. I smell it in the air. Much that once was is lost.” (-The Lord of the Rings)

I have been reading blogs and fashion blogs for what feels like ages and somehow something just doesn’t feel right anymore. I don’t feel as passionate about it anymore. Maybe fashion blogging has changed, maybe I have changed, probably we both did. I’m not going to start ranting about how everything was better before, because those kinds of rants annoy me but the fact remains that something feels off. I can’t even remember the last time I went on a fashion blog for style inspiration. A lot of times I find myself going back to sites like Refinery29 or an actual paper magazine – because they offer me a lot of content to flick through at once and let’s face it: That shit is just as expensive as the shit on the big blogs. At the other end of the scale there must be hundreds of small independent fashion blogs who’s style I would like – I just don’t have the time to go find them, they are basically needles in the haystack. So the big players seem just too perfect (with their fruity breakfasts and white interiors) and the small ones are just invisible. (I used to find people on but that site seems stuck ca. 2011 and it’s honestly kinda boring.)

My blog is just another one of those needles in that haystack, no one really reads the thing, I’m aware of that (Plus, I suck at networking). I’ve been signed up to what feels like a hundred of blogger communities after lookbook but to me they just feel like tons of people desperately trying to get popular by pushing links around and promoting each other. That’s not wrong and most were very nice people, it’s just not what I’m looking for anymore. People were essentially looking to connect to sponsors and go professional. No one wanted to discuss fashion in depth, speak about its context, the industry, their aesthetics, their influences. It wasn’t very creative.

The thing is, that I haven’t lost my interest in the core of it. I still enjoy posting my outfits and seeing what others put together. I still love to write about all the interesting stuff I come across. So where do I go from here? Honestly, I have no clue. At this point I just know what I don’t want and that’s highly fabricated, high production value content that I’ve seen a thousand times before. That’s just not my thing. My photography is not that good and I have neither time nor energy to put into content I’m not even passionate about. I do enough of that for uni and for the newspaper I work for – no need to do it in my free time as well. I don’t have time to go out and shoot outfits that I don’t wear. My free time is for my vision and interests and personal aesthetic. So that’s that.

Here’s what will happen next: I plan on taking the core of my activities over to Tumblr, since I spent a shit-ton of time on there already anyway. Tumblr allows me to easily draw together my other social media like my Instagram and share interesting content in a more effortless, casual way. I want it to be something like a mood-board of my life that I can scroll through. I’ll keep this blog around for longer from content, since that’s not Tumblr’s strong suit in my opinion. Currently my aim is to update on here maybe once a week, but I’m done pressuring myself about it. It’s my thing and it might interest some people but I’m not going to be a pro-blogger. It’s back to the roots if you like.





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